Fashion International

Introducing HommeGirls, the New “Passion Project” of Designer Thakoon Panichgul

HommeGirls is a multimedia initiative—part zine, part Instagram account, part website—dedicated to women who shop the men’s department. The launch issue clocks in at 40 advertising-free, large format pages, and includes a manifesto which names Katharine Hepburn the “patron saint” of HommeGirls, as well as fashion portfolios by Vanina SorrentiCass Bird, and, the sole male contributor, Ben Grieme. On Instagram, @HommeGirls is a mix of current street style snaps, vintage celebrity inspo, and iconic fashion editorials—all very tomboyish in spirit. The website will soon feature an e-commerce component powered by rewardStyle making the zine’s editorials shoppable. And eventually under the HommeGirlslabel, Panichgul will sell limited runs of repurposed men’s blazers, as well as collaborations with established brands. “This is where I can have some fun, and be experimental,” he says, “but the clothes will still be usable and wearable.”

The move to zine publishing and online content creation isn’t necessarily the leap of faith for Panichgul that it seems. Before he launched his eponymous collection circa 2004 he was an editor at Harper’s Bazaar. This venture is a good deal more grassroots than that magazine; Panichgul is self-funding HommeGirls. “It’s a passion project,” he declares. “Thinking about fashion, where I want to be, and what my interests are during my sabbatical, I kept on going back to cool, stylish women like [stylists] Brana Wolf [with whom he worked at Bazaar] and Grace Coddington. I asked myself, ‘why do I like these women?’ And it came down to the fact that they wear simple clothes.”

That may be news to fans of Panichgul, who’s been known more as a dressmaker than for simple tailoring. Michelle Obama wore a lot of his colorful, printed frocks on her husband Barack’s first Presidential campaign. “I’ve realized,” he says, “that there are many facets to being a creative. It’s about being able to bucket these different interests. [In the past,] if I tried to introduce a simple blazer or shirt, those things got lost amidst the other, louder pieces. With HommeGirls, now I have the bucket to express that creativity. To be able to toggle back and forth is feeling really good right now.”

Leave a Reply

Your email address will not be published. Required fields are marked *