Google Ads Fundamentals Assessment GOOGLE CERTIFICATION

A Client Who Owns An Online Running Shoe Store Wants To Drive Sales Of A Particular Model Of Women’s Running Shoes. What Keywords Should You Include In This Client’s Keyword List To Help Achieve Their Goal?

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal? Generic terms about running and running shoes Specific terms about the shoe brand and model your client is selling […]

Google Ads Fundamentals Assessment GOOGLE CERTIFICATION

Donna Sells T–Shirts Featuring Vintage Album Covers. She Wants People Searching For Unusual T–Shirts To Find Her Website, But She Also Thinks People Interested In Music Might Make A Purchase. What Campaign Type Would You Recommend?

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend? “Display Network” “Search Network” “Search Network with Display Opt-in” “Video”

Google Ads Fundamentals Assessment GOOGLE CERTIFICATION

You Want To Generate Leads With Your Google Ads Campaign By Encouraging People To Fill Out An Interest Form On Your Website. What Do You Need To Know To Measure Return On Investment (ROI) For This Campaign?

You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign? The number of clicks your ad received divided by the number of times it showed How much you’ve […]

Google Ads Fundamentals Assessment GOOGLE CERTIFICATION

When Setting Up A Search Network Campaign For A Client, You Want Her Ad To Get As Many Clicks As Possible Within Her Budget. Which Bid Strategy Should You Use To Achieve This Goal?

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal? Maximize Clicks Cost-per-thousand impressions (CPM) Cost-per-acquisition (CPA) Manual cost-per-click (CPC)